What is a Blog? and what are the common factors that contribute to the success of a blog?

It looks into the common factors that contribute to the success of a blog, the technical features as well as the common mistakes bloggers do. Welcome to the Journal Edge! Whether you’re new to the Blogging world  or a more experienced content expert, this Article will give you the practical advice you need to help manage your blogging efforts throughout each stage.

What is a ‘Blog’? A Blog is defining  as ‘a Web site that contains an online personal journal with reflections, comments and often hyperlinks’. Blogs and social media are tightly connected. Blogs are organized in special Blog directory websites  or are linked to websites that connect the reader with content of their interest ( Pintrest, Tumbler, Stumbleupon etc). Large portion of bloggers utilize other social media tools- Youtube, Tweeter, Facebook and this only comes to show that blogging is a tool that has a lot of potential when reaching large audience is concerned. Nowadays blogs can be utilized in marketing activities and as means for communication with company’s interest groups. Blogs can be a great platform for companies to establish closer connection with their customer base, deliver company values and give more personable image of the company. During the past year blogs have become a worldwide cultural phenomenon. Once the preserve of technically-minded enthusiasts, blogging has begun to transform key areas of society such as journalism and politics and now seems set to rival e-mail as a medium for personal communication. The number of blogs is increasing exponentially. Over the past year, there has been an explosion of press articles, white papers, e-books and, of course, blogs on the topic of business blogging. A number of mass-market books about blogging have also appeared. Since business blogging has not yet begun to feature as a research topic in academic journals, the material reviewed will consist largely of popular business books, articles in the business press and blog postings. Blogging has been a steadily increasing practice for most companies over the past few years, regardless of size, specialty and location. If you’re not blogging already, and you have the capabilities to do so, you should seriously consider it – because your competitors probably are, too. Blogs require limited training and/or technical skill to use while providing flexibility to update or modify content quickly. As an added bonus, blogs are inexpensive. blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization. A number of blog-related technological innovations are attracting interest in the published literature. Blogs are so popular because they are the optimal choice for your content marketing hub – acting as content chameleons that combine the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You must provide relevant content for your prospects, customers and the public who spend over 8 hours a day consuming media. As part of your firm’s owned media, blogs offer a branded context for your communications through the use of blog design elements that can be exported with the content. You can extend your brand without paying for third party media. Blogs can expand your message delivery through email and RSS feeds at no additional cost. Blog posts can also be automatically collected into email digests. Weblogs also provide a way to reach the niche audiences which are so important to small businesses. Blogs can be used to demonstrate expertise in a particular business area. Blogging is especially useful for small-business owners, consultants, freelancers, and anyone who will benefit most from being known as an innovator in his or her particular field of expertise. business weblogs can help companies manage an online profile and generate the sort of reputation or aura of goodwill that enables strangers to trust each other and make commitments or transactions online. Blogging is necessary because the other communication tools – press releases, ads, banners, websites, brochures, PowerPoint presentations are all irreparably broken. People neither believe nor trust the slickness of corporate materials and spokespeople. Unlike forums and newsletters, the vast majority of weblogs are accessible to anybody with an Internet connection . Moreover, the comments feature of blogs provides a simple way for readers to respond to posts.

I started blogging in beginning of 2013 and since then I have been interested in the blogging community and followed closely other bloggers. I have met with the issues every beginner meets such as striving to gather following, generate useful content etc. This process has made me think about the factors that make a blog successful. The process of the research has been a very useful learning experience. It has provided theoretical background to my practical experience with blogging and has given me an insight of the experience of professionals who have used blogs for marketing for several years. Blogging is a topic that is mainly explained in the context of a tool for digital publishing and seeing it from marketing angle has been both engaging and insightful. I found it helpful to learn not only about the successful ways to use a blog but also to discover the common mistakes bloggers do and learn from them. As a blogger I will take them into consideration in my own blogging activity.



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