The Truth about Spirit Airlines

Ann Cavitt Fisher

Spirit Airlines Airbus A321 Spirit Airlines. Photograph from 123RF stock photos.

I’ve taken my first Spirit Airlines trip, and it was an experience.

There’s a lot not to like about Spirit. The attitude of Ben Baldanza, who was CEO of the airline until January 2016, was very in your face, and if you don’t like it the way we do business, well, f*@#k you. It will be interesting to see whether  the new CEO, Robert Fornaro, brings a different outlook to the company.

Spirit airline customer Who is the Spirit customer? Young and hip, older with limited income — they serve a wide range of people. Photograph, Ann Fisher

Spirit glories in its reputation for cheap, you pay for everything way of doing business.

I’ll tell you a little secret — their target market doesn’t care. Or more accurately, it won’t stop them from flying Spirit.

Who is their target market? On my flight to New Orleans, I saw a…

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