Bulgari honors its rich past with modern designs. Known for stylistic audacity and a penchant for color, Bulgari pieces are immediately recognizable. Designing with the sensuality of volume, a love of linearity and a reverence for the art and architecture of Bulgari’s Greek and Roman roots, these iconic features are found in each of Bulgari’s creations. Harmonized with Rome’s ancient history, Bulgari incorporates the city’s symbolism while innovating its design for the future. Classic yet contemporary, Bulgari upholds its 130-year legacy with a timeless sense of exquisite beauty. Bulgari Magsonic Sonnerie Tourbillon. When Bulgari incorporated the Gerald Genta brand under its own name, one of the more complicated models was this vividly designed, ultra-complicated timepiece that combined a tourbillon-style regulation system with an array of chiming functions. The movement contains over 900 hand-finished parts and the case is partially produced from the special “magsonic” alloy meant to enhance the music sounds. $620,000.