Travel and Tourism in India.

Tourism plays an important role in the economic development of a country. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood.

How Travel Agencies play an important role in tourism development.

Complex, dynamic and competitive environment has posed many challenges to travel agencies regarding maintaining competitive advantages and it is imperative that the Travel agencies must have the marketing dynamic capabilities to quickly respond the changes taking place in the market. Based on the theory of marketing dynamic capabilities and the problems being faced by the travel agencies. Travel agencies are expected to be able to advise travelers about their destinations, such as the weather conditions, local ordinances and customs, attractions, and exhibitions. For those traveling internationally, agents also provide information on customs regulations, required documents (passports, visas, and certificates of inoculation), travel advisories, and currency exchange rates. The travel agencies play an important role in tourism development. CRSs and the internet offer travel agents tremendous opportunities to package holidays flexibly, according to the specific needs and preferences of each customer.

Role of Tourism in the Growth of Prosperous India.

For a country like India that needs foreign exchange and new job creation, tourism can deliver the desired benefits. One visible benefit is this sector’s ability to create jobs rapidly. New jobs are created in hotels, restaurants, travel businesses, taxis plying, entertainment centers, resorts, and many other places catering to both inland and overseas tourists. Tourism is travel for leisure, recreational and business purpose. Tourists can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the World Tourism Organization. Tourism is a known affair in human life. It has been an industry of vast dimensions and eventually supports economic and social growth. Tourism worldwide has experienced phenomenal growth. With more than 600 million people travelling annually, tourism is the world’s largest industry, with revenues of about half a trillion dollars a year, and averaging five percent annual growth.