The purpose of the Article is to underline the role of Travel Agencies in sustaining tourism development in India. The main objective of the article is to investigate the customer market practices of travel agencies in India and to make recommendations regarding the improved application of the principles of relationship marketing to the customer market of travel agencies in the province.
Complex, dynamic and competitive environment has posed many challenges to travel agencies regarding maintaining competitive advantages and it is imperative that the Travel agencies must have the marketing dynamic capabilities to quickly respond the changes taking place in the market. Based on the theory of marketing dynamic capabilities and the problems being faced by the travel agencies. Travel agencies are expected to be able to advise travelers about their destinations, such as the weather conditions, local ordinances and customs, attractions, and exhibitions. For those traveling internationally, agents also provide information on customs regulations, required documents (passports, visas, and certificates of inoculation), travel advisories, and currency exchange rates. The travel agencies play an important role in tourism development. CRSs and the internet offer travel agents tremendous opportunities to package holidays flexibly, according to the specific needs and preferences of each customer.
Travel agencies operating both locally as well as nationally and internationally, should be encouraged to provide tourism products in the county. For travelers, the internet allows direct communication with tourism suppliers facilitating requests for information, and allowing services and products to be purchased at any time and any place. Travel agencies as the major intermediaries in tourism are faced with a significant challenge. With the social and economic development and people’s living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. With the social development, tourism has become one of the industries with strongest development momentum and largest scale in global economy. Industry position and economic function of tourism in urban economic development strengthened gradually and function of pulling urban economy, driving social employment and promoting the culture and environment showed gradually. Historically booking travel was largely the scope of travel agents who had specialized systems and the connections to book the travel as well as accommodations. They also made the effort to know destinations so could make recommendations for their clients. While travel agents are still active and still provide value, much of what agents have done can be done by individuals sitting at their computers, and now travel related commerce accounts for a large percentage of Ebusiness.
The development, maintenance and strengthening of a relationship with customers will depend on the customers’ perception of the importance of key relationship dimensions. These dimensions will eventually influence the relationship learning of customers towards the establishment of a long-term relationship with the business. It becomes important for travel agencies to implement customer marketing strategies based on the customers’ experience with the travel agency through their level of relationship commitment, product quality and service delivery.
The purpose of the Article is to investigate young tourist’s behavior in planning a trip, to understand how young people make decisions when they decide to go on a trip, in their country or in a foreign country, the process of searching information and their opinions about travel agencies services and about using Internet for planning a trip.
The role of the tour operator is to essentially sell accommodation, transport, activities and transfers in a combined all-inclusive package. The travel industry is highly structured, and businesses within the industry tend to specialize in one or a small number of functions driven by their core business. Understanding the structure of the travel trade is important for a company in developing its core business strategy, making marketing decisions, and investing for growth. Travel agencies are perhaps the most visible companies in the travel trade. Their primary businesses is to resell accommodations, transportation services (including airplane and train tickets, car and bus transfers) individual services including guide and translator services, and package services such as sightseeing tours. Within each agency, there is often a focus on either inbound or outbound trade, with the outbound agencies focusing either on ticketing services and accommodation bookings, or on package holidays. Travel agencies generally serve a mix of long and short haul markets, although some specialize in long haul markets. Outbound tour operators create and market travel products to customers in their own markets that are usually long haul travelers seeking a specific experience in a foreign destination. Inbound tour operators create and market travel products and services to customers mainly in long haul markets. Customers in countries far away generally do not have in depth knowledge of a destination or the service providers in that destination, may not speak the language, and may not feel comfortable making their own arrangements. The nature of travel agency business is to provide holiday-related services such as ticket booking, transfer arrangement, hotel room booking and arrangement of ground transportation, venue selection and booking for MICE activities. The scope of business of travel agents was narrow and confined to selected services. Moreover, the business was managed with small investment. It was risky business as it was depending upon the natural and socio-political along with cultural factors. A number of restrictions were imposed by the government on travel agents and tour operators for entry into tour operation business. Tour operators had no choice, but to deal with other problems like confirmation of hotel rooms, safety in travel, quality of foods, travel documents, volatile political system, language differences, cultural differences, cumbersome and tedious travelling, long journey, etc. The history of professional travel agency business started with a day-long excursion tour for his 570 friends in the Temperance Society from Leicester to Loughborough in 1841. He took the services of the British Railway. All his friends were charged one shilling for this excursion. That excursion tour was accompanied with a band to play typical hams and a picnic lunch of hams along with the afternoon tea for refreshment. Tourism involves the movement of people. That movement might either be within their own countries – which is called “domestic tourism” – or to and from other countries – which is called “international tourism”. In recent years, rapid advancements in information technology, particularly the Internet, have created enormous opportunities for traditional travel agencies to target their tourism offerings to a wider market. In response to the increasing demand for tourism information by the travelers, many travel agencies have established websites to promote their services and products. These websites plays an important role in mediating between customers and companies as a channel for information acquisition and business transactions. Recent developments in information technologies , in particular the popularity of the Internet in the early 1990s,have changed the way that tourism businesses communicate with its customers and the way that promotion and sales of tourism products are conducted. Tourism represents a unique segment from the business environment because the services achieved cannot be tested before the purchase. Travelers have to believe the indirect or virtual experience. This is why the way you present the travel destinations is one of the most important success factor. Potential travelers can choose between contacting a travel agent or going online when planning a trip. Travel agents are having quite a success in creating professional catalogs and brochures, where consumers can find important and well selected information combined very well with nice photos, useful tips and tricks, guiding maps and so on. Travel Agents vs. Online Booking: Tackling the Shortcomings of Nowadays Online Tourism Portals represents a qualitative study that aimed to identify the reasons that lead many consumers still rely on traditional travel agencies instead of booking their trips through Internet.
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If you are like most people in the developed world, you have had at least one infuriating experience when booking a hotel room or an airline ticket. Travel agents make travel arrangements for individuals or groups. They plan itineraries, make reservations for hotels, transportation, or tours. Also, prepare tickets, suggest places to go, give brochures, and gives all the information to the person traveling. To deserve your loyalty and money, a travel agent must provide a service that is better, faster and more affordable than you can do yourself or naturally you would, in fact, do it yourself. The Travel Agencies industry is growing once again, as traditional brick-and-mortar travel agents reinvent themselves to remain relevant in an industry now dominated by online bookings. The rise of online travel websites has completely revolutionized the industry. In the coming years, continual improvement in the broader economy will boost the industry’s prospects as travel rates lift. Online travel agents (OTAs) such as Expedia and Priceline have claimed huge market share gains from traditional players in a short period of time. Over the past 10 years the supply chain of the travel agency has evolved tremendously in order to incorporate the use of websites to promote online sales. They have grown into giants, with multiple brands and business lines, catering to all segments of the market. The role played by OTAs changes considerably according to market dynamics. The main goal of the travel agency is to attract and keep the customers through the personal approach of the service. Each individual market has different cultural, technological, regulatory, demographic and buying dynamics.
Travel agency will promote such benefits of adventure as excitement, personal growth, health and of course fun. The agency will also work on promoting its own personal services such as vacation’s success, savings and confidence of the clients. These differences can be seen in the type of products sold by OTAs, and in the way products are displayed and marketed. The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate. The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates. This has increased price competition. Computerized Reservation Systems have increased the speed and efficiency of the agency-to-customer transaction. They have also increased the start-up costs for travel agencies who wish to be competitive. One notable trend in the travel industry is increased deregulation. Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services. Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins.
As one looks to the future, this industry is likely to continue evolving rapidly. While the traditional supply chain only allowed customers to receive a single quote, the online supply chain now allows these consumers to check prices at any time, as many time as they wish. In simple way The travel agency saves customers time by researching travel options and provides the travel supply companies a direct link to customers.
The development community has long upheld that a thriving private sector is essential for economic development. SMEs play an instrumental, but often under-recognized, role in private sector growth. SMEs are a fundamental part of the economic fabric in developing countries, and they play a crucial role in furthering growth, innovation and prosperity. Unfortunately, they are strongly restricted in accessing the capital that they require to grow and expand, with nearly half of SMEs in developing countries rating access to finance as a major constraint. The SME sector is the backbone of the economy in high-income countries, but is less developed in low-income countries. SMEs include a wide range of businesses, which differ in their dynamism, technical advancement and risk attitude. Many are relatively stable in their technology, market and scale, while others are more technically advanced, filling crucial product or service niches. Increased SME growth has a direct effect on GDP growth due to increased output, value add and profits. The GDP contribution per SME is the difference between the return on capital and the cost of capital. In an era of globalizing economies many markets become increasingly international and competitive, although the story is different for small and medium sized enterprises (SMEs) than it is for multinational corporations (MNCs). The situation in the local market place for travel agencies in Copenhagen, Denmark, is no different, even though services are not the same as tangible products. In the context of globalization, the tourism industry, like many other industries, tends to consolidate and the question of how SMEs manage the competition is intriguing. Besides larger competitors with visible, physical premises, other processes related to globalization are presenting SMEs with both opportunities and threats. In any case, the long term viability of SMEs in the local tourism industry is at stake and this study covers, among others, what strategies are deployed by SMEs to remain profitable and competitive. There has been a growing focus on innovation in small and medium-sized enterprises (SMEs) in tourism industry. Innovation has been playing an increasing role in hospitality industry, and is especially important for the SMEs as well as travel agencies. However, innovation research has been applied to SMEs in hospitality industry on a limited extent. This article discusses various definitions of innovation and innovation approaches in the context of SMEs in tourism industry. The objective of the article is to reveals innovation activities of the travel agencies as one of the SMEs in tourism industry. In addition, the article aims to reveal the relationship between innovation and the operating age of travel agency, and total personnel number of travel agency. However, the internet also presents travel agencies with new opportunities that can be utilized to develop new strategies. Information technology (IT) in general has influenced the rules of the game in the tourism industry, like it does in many other industries. Doubtless, a major strength for many small and medium sized enterprises (SMEs) is their close customer contact and their ability to maintain close customer relationships. Nevertheless, in the light of today’s business environment all SMEs have to take a closer look at their situation, even if they want to go on with their local strategy and if business outside their traditional region has no strategic logic. The role SMEs play in today’s global economies is a highly interesting matter. Initially, it was assumed SMEs would play a minor role in the rapid globalizing world economy. Multinational corporations (MNCs) would be the drivers of globalization and together with consumers they would reap the benefits. At least, this was the story as depicted in the popular press and by scholars. Surely, MNCs have the capacity and funds to invest abroad, enter new markets, and are able to better hedge themselves against the (financial) risks. Consumers, on the other hand, have benefited from lower prices of consumer goods, increased transparency, and the possibility to travel more cheaply and easily to faraway destinations. The impact of globalization differs from industry to industry. The aim of this article is to research the impact of globalization on SMEs in the tourism industry. Globalization and global tourism can be seen as two interconnected elements. This research covers the global tourism industry and takes a particular interest in local travel agencies. It is interesting as many industries in tourism are related to services and, traditionally, the services sector is the least globalized industry, because of strong local forces. That has everything to do with personal services, which is a dominating aspect in the local tourism industry. The framework will work as a Business to Business (B2B) connector between enterprises, in particular SMEs. It will cover all branches of the tourism industry (hotels, travel agencies, restaurants, etc.) and will be calculable, modular and developed as open source. It will enable undertakings to exchange data and share processes with each other through a set of specifications that allow interaction between the different systems. Traditional travel agencies will be able to gain access by adapting their systems, via private web interface (for example via an external website), or using Centralized Reservation System (CRS), while online agencies will be able to access automatically using standard communication formats (XML-based) by integrating with the system. Hotels and other tourism service providers will be able to connect through their Property Management System (PMS) using standard communication formats (XML-based) or the application provided .
Tourism is one of the pillar industries in India; they have accumulated a set of more perfect and mature management system in travel agency and operation mechanism. The current development of India’s travel industry still has a lot of room for improvement. Referencing and learning travel agency industry management experience of India will promote our tourism industry management process. The study focuses on the difference of the India’s tourism management system and their respective advantages of management. Then it puts forward corresponding suggestions according to the present situation of the development of travel industry of the India, and provides reference for the travel industry management and the organization system innovation. Regarded as an economic and social activity, tourism represents, through its content and role, a distinct field of activity, a highly important component of the economic and social life in a growing number of countries, and implicitly in our own country. Tourism is a specific phenomenon in modern civilization and it is deeply rooted in the life of the society and, as such, it has influenced its evolution. Thus, being responsive to the dynamic changes in contemporary civilization, tourism evolves under their impact, joining the general process of development. Tourism also acts as a stimulating factor for the progress and evolution given the vast human and material potential engaged in its development and given the beneficial effects on the area of interference. The tourism and hospitality industry is currently one of the most important industries worldwide. India takes full advantage of highly favorable and more than adequate conditions for the development of different forms of tourism. This context encompasses the efforts of specialists to rigorously and scientifically define the categorize system integrated to tourism, its inter-dependencies with other parts of the economy and to quantify its effects. In many developing countries, tourism is widely accepted as a way to contribute to economic development, job opportunities and foreign revenues. Due to these factors tourism worldwide has developed rapidly in the last decades. The advantages of tourism and the live examples from different parts of the world encourage countries with adequate resources to find out the ways of conducting efforts aiming sustainability in this area because sustainability can be easily connected to almost all kinds and scales of tourism activities and environments. On the other hand, tourism in developing countries is also considered as a growing environmental concern because of its affect on seasonality, lack of suitable infrastructures and planning. The travel agencies are defined as a firm qualified to arrange for travel-related retail services on behalf of various tourism industry principals. With the evolution of the internet, the use of on-line search facilities for travel information has provided additional sources of information and opportunities to purchase travel direct from suppliers such as airlines and accommodation providers without recourse to travel agents and in some instances at discounts to prices available through travel agencies by eliminating commissions for such agents . Furthermore, the capacity of the internet to promote and provide information conveniently and quickly has offered alternatives to physical visits by consumers to travel agencies in order to access such information. Friends and relatives were regarded as an important source of information in the selection of travel agencies. Travelers suggested that they interact regularly and continuously with friends and relatives, who might have significant influence on their attitudes and behaviors. Furthermore, pressures for conformity might exist that affect the actual travel agency choices. As such, travel agencies should be aware of this social factor and acknowledge the fact that it could determine how consumers were to select their travel agencies.
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Travel agents are professionals who provide assistance with organizing and booking travel. At one time, it was very difficult for people to book tickets for plane, train, and boat trips without the assistance of a travel agent, although this changed with the advent of web sites geared at travelers who wanted to make their own arrangements. The services of a travel agent can still be quite valuable, especially for people who are not experienced travelers. At the most basic level, travel agents are salespeople.
They need to be familiar with all the services their agency offers and be able to cater to their clients’ specific needs. Everything from travel dates to accommodation quality to cancellation policies and available transportation will be considered by the agent. They have many “insider” tips for different destinations and will be confirming each and every reservation made. Travel agents book travel plans for everyone from honeymooning couples to large businesses. Some travel agents specialize in group ventures, such as tour packages or cruise vacations for a large crowd. Some specialize in certain geographical areas or one specific destination. Travel agents have unique relationships with vendors in order to help you get the best deals possible. Travel agencies usually require agents to have a business or liberal arts degree from a four-year college or university. Many agencies also require their agents to be fluent in the language of the location they intend to specialize in.
Most travel agents will also have extensive experience in customer service. If you’re busy with work, kids, or school, you probably have little time left over to sit at the computer and search for travel deals. This is where hiring a travel agent can be invaluable. If you’ve never booked your own trip and have no idea where to start, a travel agent can be a lifesaver. If you’re traveling abroad for the first time, a travel agent is a trustworthy source for all the small details you’ll need to consider, including currency conversion, cell phone use, passports, translation and medicine. If you’re looking to plan a complicated trip that involves multiple means of transportation and several destinations, a travel agent is definitely the right way to go.
Benefits of Using a Travel Agent
Save Money (Perks)- Travel agents who book a high volume of trips often have access to perks that you might not be able to get on your own. Whether it’s a room upgrade, a fee waiver or even reservations at a hot resort or on a popular tour, travel agents often add perks into your vacation plan. If you are planning a trip for a special occasion, such as a marriage proposal, a travel agent has access to the resources and people who can help you plan the perfect event.
Travel Recommendations- Perhaps you’ve always wanted to take a cruise, but you’re not sure which cruise line is best for you or where you want to go. Maybe you want to take the kids to Disney World, but you’re having trouble navigating the endless array of ticket and package options. A travel agent can help.
You Get Advice– Planning a trip can get complicated, especially if you are travelling to a foreign country. You have to think about flights, accommodation, and methods of transportation in addition to ensuring you have all the proper documentation required for your trip. Although much research can be done on the internet, nothing beats the knowledge an experienced travel agent can provide. Often websites can be misleading by using amazing pictures or reviews to draw travelers in. There is nothing worse than arriving at a destination only to be disappointed that the beautiful sights are not what you expected. Travel agents can give you ideas about where to go, what to do, where to eat, and how to get around.
Get the Scoop on Great Deals- One of the main reasons people purchase travel online is because they believe it’s cheaper. This isn’t necessarily so. Travel agents are always looking for seat sales or deals for last minute cruises. Many agents also work with specific airlines or travel wholesalers to make sure their prices are competitive within the industry.
Service – Travel agents are knowledgeable and active in the industry. The Society provides education, training and resource materials to its members to equip them with the tools to offer the highest quality of service.
* Information on the traditional uses and properties of herbs/ animals/ yoga/ places are provided on this site is for educational use only, and is not intended as medical advice. all image credit goes to their Photographers.