The purpose of the Article is to investigate young tourist’s behavior in planning a trip, to understand how young people make decisions when they decide to go on a trip, in their country or in a foreign country, the process of searching information and their opinions about travel agencies services and about using Internet for planning a trip.
The role of the tour operator is to essentially sell accommodation, transport, activities and transfers in a combined all-inclusive package. The travel industry is highly structured, and businesses within the industry tend to specialize in one or a small number of functions driven by their core business. Understanding the structure of the travel trade is important for a company in developing its core business strategy, making marketing decisions, and investing for growth. Travel agencies are perhaps the most visible companies in the travel trade. Their primary businesses is to resell accommodations, transportation services (including airplane and train tickets, car and bus transfers) individual services including guide and translator services, and package services such as sightseeing tours. Within each agency, there is often a focus on either inbound or outbound trade, with the outbound agencies focusing either on ticketing services and accommodation bookings, or on package holidays. Travel agencies generally serve a mix of long and short haul markets, although some specialize in long haul markets. Outbound tour operators create and market travel products to customers in their own markets that are usually long haul travelers seeking a specific experience in a foreign destination. Inbound tour operators create and market travel products and services to customers mainly in long haul markets. Customers in countries far away generally do not have in depth knowledge of a destination or the service providers in that destination, may not speak the language, and may not feel comfortable making their own arrangements. The nature of travel agency business is to provide holiday-related services such as ticket booking, transfer arrangement, hotel room booking and arrangement of ground transportation, venue selection and booking for MICE activities. The scope of business of travel agents was narrow and confined to selected services. Moreover, the business was managed with small investment. It was risky business as it was depending upon the natural and socio-political along with cultural factors. A number of restrictions were imposed by the government on travel agents and tour operators for entry into tour operation business. Tour operators had no choice, but to deal with other problems like confirmation of hotel rooms, safety in travel, quality of foods, travel documents, volatile political system, language differences, cultural differences, cumbersome and tedious travelling, long journey, etc. The history of professional travel agency business started with a day-long excursion tour for his 570 friends in the Temperance Society from Leicester to Loughborough in 1841. He took the services of the British Railway. All his friends were charged one shilling for this excursion. That excursion tour was accompanied with a band to play typical hams and a picnic lunch of hams along with the afternoon tea for refreshment. Tourism involves the movement of people. That movement might either be within their own countries – which is called “domestic tourism” – or to and from other countries – which is called “international tourism”. In recent years, rapid advancements in information technology, particularly the Internet, have created enormous opportunities for traditional travel agencies to target their tourism offerings to a wider market. In response to the increasing demand for tourism information by the travelers, many travel agencies have established websites to promote their services and products. These websites plays an important role in mediating between customers and companies as a channel for information acquisition and business transactions. Recent developments in information technologies , in particular the popularity of the Internet in the early 1990s,have changed the way that tourism businesses communicate with its customers and the way that promotion and sales of tourism products are conducted. Tourism represents a unique segment from the business environment because the services achieved cannot be tested before the purchase. Travelers have to believe the indirect or virtual experience. This is why the way you present the travel destinations is one of the most important success factor. Potential travelers can choose between contacting a travel agent or going online when planning a trip. Travel agents are having quite a success in creating professional catalogs and brochures, where consumers can find important and well selected information combined very well with nice photos, useful tips and tricks, guiding maps and so on. Travel Agents vs. Online Booking: Tackling the Shortcomings of Nowadays Online Tourism Portals represents a qualitative study that aimed to identify the reasons that lead many consumers still rely on traditional travel agencies instead of booking their trips through Internet.
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If you are like most people in the developed world, you have had at least one infuriating experience when booking a hotel room or an airline ticket. Travel agents make travel arrangements for individuals or groups. They plan itineraries, make reservations for hotels, transportation, or tours. Also, prepare tickets, suggest places to go, give brochures, and gives all the information to the person traveling. To deserve your loyalty and money, a travel agent must provide a service that is better, faster and more affordable than you can do yourself or naturally you would, in fact, do it yourself. The Travel Agencies industry is growing once again, as traditional brick-and-mortar travel agents reinvent themselves to remain relevant in an industry now dominated by online bookings. The rise of online travel websites has completely revolutionized the industry. In the coming years, continual improvement in the broader economy will boost the industry’s prospects as travel rates lift. Online travel agents (OTAs) such as Expedia and Priceline have claimed huge market share gains from traditional players in a short period of time. Over the past 10 years the supply chain of the travel agency has evolved tremendously in order to incorporate the use of websites to promote online sales. They have grown into giants, with multiple brands and business lines, catering to all segments of the market. The role played by OTAs changes considerably according to market dynamics. The main goal of the travel agency is to attract and keep the customers through the personal approach of the service. Each individual market has different cultural, technological, regulatory, demographic and buying dynamics.
Travel agency will promote such benefits of adventure as excitement, personal growth, health and of course fun. The agency will also work on promoting its own personal services such as vacation’s success, savings and confidence of the clients. These differences can be seen in the type of products sold by OTAs, and in the way products are displayed and marketed. The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate. The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates. This has increased price competition. Computerized Reservation Systems have increased the speed and efficiency of the agency-to-customer transaction. They have also increased the start-up costs for travel agencies who wish to be competitive. One notable trend in the travel industry is increased deregulation. Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services. Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins.
As one looks to the future, this industry is likely to continue evolving rapidly. While the traditional supply chain only allowed customers to receive a single quote, the online supply chain now allows these consumers to check prices at any time, as many time as they wish. In simple way The travel agency saves customers time by researching travel options and provides the travel supply companies a direct link to customers.