The purpose of the Article is to underline the role of travel agencies in sustaining tourism development in India. The main objective of the article is to investigate the customer market practices of travel agencies in India and to make recommendations regarding the improved application of the principles of relationship marketing to the customer market…
Tag: Online Travel Agencies
The travel industry and Understanding the structure of the travel trade.
The role of the tour operator is to essentially sell accommodation, transport, activities and transfers in a combined all-inclusive package. The travel industry is highly structured, and businesses within the industry tend to specialize in one or a small number of functions driven by their core business. Understanding the structure of the travel trade is…
Introduction of Dynamic Packaging Technology
dynamic packaging technology
The Travel agencies services and about using Internet for planning a trip.
The purpose of the Article is to investigate young tourist’s behavior in planning a trip, to understand how young people make decisions when they decide to go on a trip, in their country or in a foreign country, the process of searching information and their opinions about travel agencies services and about using Internet for…
Nature and Adventure Tourist Market in India.
Tourism is the act of travel for predominantly recreational or leisure purposes and refers to the provision of services in support of this act. Tourists are people who travel to and stay in places outside their usual environment for not more than one consecutive year – for leisure, business and other purposes not related to…
Role of Global Distribution Systems and Online Travel Agencies (OTAs).
Distribution is an important part of the marketing function of firms and industries for both goods and services. Distribution can be viewed as part of a system. As a marketing function, it must interact with the other parts of the marketing system. Distribution considerations affect pricing strategy. Product and service strategy can be heavily dependent…
Journal Edge 