Role of Global Distribution Systems and Online Travel Agencies (OTAs).

Distribution is an important part of the marketing function of firms and industries for both goods and services. Distribution can be viewed as part of a system. As a marketing function, it must interact with the other parts of the marketing system. Distribution considerations affect pricing strategy. Product and service strategy can be heavily dependent…

What is Over the Air (OTA Travel App)? And what an important role it is playing in the development of tourism.

The Travel and Tourism industry has emerged as one of the largest and fastest growing economic sectors globally. Its contribution to the global Gross Domestic Product (GDP) and employment has increased significantly. Increasingly, travel and tourism is emerging as an important category of services exports worldwide. Within the domestic travel and tourism industry, the online…